ECA Bay Area Regional Workshop
Thursday, February 23, 2017

LOCATION:
Fremont Community Center, 40204 Paseo Padre Parkway, Fremont, CA 94538

“Earthquake Country Alliance Bay Area” is the new name of the “Bay Area
Earthquake Alliance” which was founded in 2009 as one of three regional
alliances of the statewide Earthquake Country Alliance (ECA). The new
name reflects this relationship and helps to standardize statewide
branding and messaging. ECA is the public-private partnership which
coordinates the annual Great California ShakeOut earthquake drill and
develops multi-sector educational resources available at
www.EarthquakeCountry.org.
We will soon be announcing a new website for ECA Bay Area and new leadership opportunities.

You are encouraged to invite colleagues and others in your professional
network to attend our ECA workshops (you can download this
flyer
to distribute). Working together we will further our goals to promote and
improve preparedness, mitigation and resilience.

MORNING SESSION:

• New earthquake preparedness resources and 2017 ECA Activities in the Bay Area and Statewide (Mark Benthien, ECA Executive Director)
• HayWired Scenario (Anne Wein, USGS Operations Research Analyst)
• Earthquake Brace + Bolt Program Update (Sheri Aguire, Managing Director, California Earthquake Authority)
• 2017 Mini Award Program Announcement and Kick Off
• Sharing from attendees about recent activities and upcoming plans (You!)
• Fremont Earthquake Exhibit and Faulted Floor tour (Joyce Blueford, Ph.D. and Board President, Math Science Nucleus)
Join us for a tour of the Hayward Fault! The Hayward Fault continuously
“creeps,” leaving evidence of its movement. It is one of several faults
in the world that constantly moves. Join us on a walk through Central Park
in Fremont to see natural and urban cracks. The tour will take place at
Central Park (Lake Elizabeth) and explores dramatic faulting effects in
both natural and urban environments. View the floor of a building that
reveals dramatic evidence of this fault activity.

AFTERNOON SESSION:

• From Audience to Applause — Creating a Winning Story (1:00 – 3:30 pm):
In the ways you have been preparing, participating in ShakeOut, and
encouraging others to do the same, you are helping to make the Bay Area
more resilient. But are we reaching enough people? How can we
get better at winning over those who are resistant? Informing an audience
is not the same as inspiring them. When it comes to persuading people to
get ready, the truth is “Facts tell. Stories SELL!” This workshop is your
opportunity to come and interactively learn more dynamic delivery
techniques, gain unique insights into audience types, and create more
memorable messages that motivate people to take action.

Download the Agenda (92 KB PDF)