Earthquake Country Alliance Bay Area August 30 Regional Workshop

ECA Bay Area Regional Workshop
Tuesday, August 30, 2017

9:00 am – 9:20 am
9:20 am – 12:40 pm
1:00 pm – 3:30 pm

Registration and continental breakfast
General meeting
Presentation training session

USGS Rambo Auditorium, Building 3, 2nd Floor
345 Middlefield Road, Menlo Park, CA 94025

To Use Public Transportation on the Peninsula, TAKE CalTrain to the Menlo Park Station, and then the SamTrans Bus 296 to the campus. [Or, it’s less than a mile walk from the train station to the campus.] To walk to the campus, head south from the train station about 100 yards to Ravenswood Avenue. TURN LEFT (northeast) and walk down Ravenswood about a half a mile to Middlefield Road, turn right (southeast) and the campus is on the right-hand side of the street. TURN RIGHT (west) on Survey Lane.

“Earthquake Country Alliance Bay Area” is the new name of the “Bay Area Earthquake Alliance” which was founded in 2009 as one of three regional alliances of the statewide Earthquake Country Alliance (ECA). The new name reflects this relationship and helps to standardize statewide branding and messaging. ECA is the public-private partnership which coordinates the annual Great California ShakeOut earthquake drill and develops multi-sector educational resources available at We will soon be announcing a new website for ECA Bay Area and new leadership opportunities.

Please invite colleagues in your professional network to attend this
workshop. Working together we will further our goals to promote and
improve preparedness, mitigation and resilience.


  • New earthquake preparedness resources and 2017 ECA Activities in the Bay Area and Statewide (Mark Benthien, ECA Executive Director)
  • Earthquake Probabilities Update (David Schwartz, USGS)
  • How Fast Are the Bay Area Faults Moving? (Eileen Evans, USGS)
  • HayWired Scenario: Improving How Bay Area Communities Work Together for a More Connected and Resilient Future (Dale Cox, USGS)
  • California Earthquake Clearinghouse and Information Sharing Tools for Community Resiliency (Anne Rosinski, California Geological Survey)
  • Building the ShakeAlert User Community: The Path to Limited Public Rollout (Robert de Groot, USGS)
  • 2017 Mini Award Program Recipient Announcement
  • Sharing from attendees about recent activities and upcoming plans (You!)


  • Earthquake Science and Audience Personalities: How Do We Best Bridge The Gaps? (April Kelcy, ECA Speakers Bureau Chair)
    • While there may be common characteristics of a given audience, the
      individuals in that audience will have differing learning styles. Many
      of them probably come into the room with some preconceived notions,
      whether true or based on myths. Some will bring with them an emotional
      context as well, such as well-honed denial, or unrealistic fears. As a
      result, communicating science is not just about the talking points, it’s
      about how we connect and clarify messages in a way individuals can really
      absorb those messages and respond by taking appropriate actions.

      In this workshop, you will learn about some of the typical personality
      types in our audiences, and how to more effectively connect with them
      by adapting to their distinct learning styles. There will also be lots
      of interaction as we work together on developing more successful strategies
      for answering FAQs about earthquake science. Come, learn and participate!

Download the Agenda (370 KB PDF)


There is no cost to attend this workshop.

Boxed lunches will be provided for those who RSVP for the afternoon session.

If you have any questions, please contact Sharon Sandow, ECA Regional Alliance Liaison, at or (213) 740-4593.

Registration is now closed.